Noggle Video Productions is now Noggle Media

It all started three days prior to the New Millennium...

That was the day that I started my new job as an Account Exec at a local TV Station. It was there, that I knew I was bitten by the advertising bug. It was also there that I had the opportunity to meet many local business owners and to learn from them their wants and needs in regards to marketing. After nearly two years there, I left and started my own Advertising Agency where I specialized in producing TV spots for local network and cable television.

It was about this time that the marketing machine had started to change and "shift". The new paradigm was introduced as people like Seth Godin and other Gurus were talking about things like Being Remarkable and as such, reaching "The Long Tail".

Now, enter You Tube and the proliferation of broadband in the US and the stage is now set for "micro-business" to effectively take advantage of this new technology and compete in the marketplace as never before!

As the web has transformed from an information tool to a communications tool, Noggle Video Productions (started in 2005) has also transformed into today's Noggle Media.

Some say, the age of the Internet is just coming to be. In this very exciting time my hope is to help you to communicate in whatever capacity with those you need to reach by way of video, audio, web and or image.

I look forward to to every opportunity to discuss this with you on a personal level.

Sincerely,

Forest Jay Noggle

Noggle Media

A TV Station, a Radio Station and a Newspaper... In a Box!

A TV Station, a Radio Station and a Newspaper... In a Box!

So what do these three forms of communication have in common? Many things, but for starters they are each a unique distribution channel for content. Their uniqueness is probably best known for the following: Newspaper to deliver the news, Radio to deliver music and TV to deliver sitcoms, dramas and movies.

What is even more important in what these three distribution channels share is the fact that in their infancy, the multitudes that they came to serve were the nay-Sayers that doubted their beginning success.

Well, things change and in this "Internet Age" the distribution channel has changed once again. Now in the last one hundred years, TV, Radio and the Newspaper have still been able to keep an audience once the new delivery channel came to be. For instance, when Radio first started to deliver the news, the Newspaper didn't fold up and go away. The same was also true for TV coming on the scene to deliver our "entertainment" in a new way. The very idea of a family continuing to gather around the radio at night in the 50's was unheard of. But Radio was also in an evolutionary process with the whole "Hi-Fi" craze and soon to follow that, the FM broadcast to bring us our favorite music (and in the last couple of decades, Talk Radio). So be it today, each of these three are still around to offer what they do best in delivering our news, music and favorite shows.

And this is where things as we know them are about to change! How? Never before has one distribution channel had the ability to deliver all three types of content from one source! The Newspaper had pictures sure, but they couldn't move. The Radio had sound, but no pictures (let alone moving ones). The TV could bring you news (with moving pictures) but never really worked as a commuting device. Not to mention the issue with Television of having to watch what you wanted when the network wanted you to see it!

Now, for the first time ever, each of these types of content are available in one box... The Internet connected Computer. The Internet can deliver our news in text, audio or video. There is an Internet Radio Station for any kind of genre you can think of. And with the advance and popularity last year of You Tube, you can even see some of your favorite TV programs online as well.

So what is my point on all of this? It's simple. All of this content is delivered through a website. Therefore, if your business has a website, it has the beginnings of it's own Newspaper, Radio Station and TV Station in a box. The Internet is the delivery mechanism that you can use to market your business and remove the middle man. In the past, not everyone had access to their own distribution channel to market their goods and services. NOW YOU DO!

The hang up is how do you get your prospects and customers to "tune in" to your channel? You might ask yourself, "Who is ever going to find my little website in all those other sites?" Yeah, sure, it is called the "World Wide Web" for a reason but that is not to be feared, just understood.

More on that later...

Jay

The Power of Television? Nah, The Power of VIDEO!!!

With the big tech story of last year being that of You Tube and all that it has gone through, I started to think of just where I have been in the last few years and that thought process lead me to this. As a previous Television Sales Exec, we were constantly selling our clients on the "Power of Television"! And, at the time, I truly believed that. Now, with the Internet being what it is, THE POWER is in VIDEO via the Internet.
I have seen the number one issue and objection to what I was selling overcome with Internet Video. What was that objection? It was the ongoing schedule payment that was required to keep your message out in front of the public.
Now I have to agree that with Broadcast Television (even Cable) there is a larger audience, but that is about to change.
With fewer and fewer people watching television in the 18-25 year old demographic, this change is taking place sooner than expected. It isn't that this demo isn't watching anything, they are. But their device of choice is the PC, not the TV. Content is now diversified and includes the Network Dramas and Sitcoms we are accustomed to but also user created content including humorous shorts, and personal documentary pieces that mean something to the small group of viewers that are interested in that subject. Multiply this by the number of subjects of interest that there are in the world and now the possibilities of content are limitless.
The reason for this Paradigm Shift is mainly due to the technology coming of age for a user to create their own content and share it with friends. Computers and Camcorders combined with the Internet mean more than just lots of folks with a new hobby; it means a select few are no longer in charge of deciding what the masses in the media are watching. This is crucial to how we as consumers now choose to watch (or not watch) what we want. You can see where I am going on this from here.

So, what is the Power of Video? It is the "next best thing to being there"! How we get to see that video, or the distribution channel, is no longer a problem. Soon, Television and the Internet will be accessible via one device.

What this means to the small business is that the prohibiting cost factor of the past is no longer an issue.

Want to find out how to use video in your business website? Let me know at jay@nogglevideoproductions.com

Media Marketing Minute

Gabcast! NVP #2
A New Featurette here at Noggle Video Productions! This new audio segment will be about simple to use media ideas for marketing your service or product on the web. So, look for this icon every so often for great info that you can put to work and get your "Story" told!

Introducing the FOR SALE BY OWNER Package!

Exclusively from Noggle Video Productions, this is truly a unique marketing approach!

Lots of Real Estate companies offer a “Virtual Tour” of a house for sale but what are these really? They are simply a still image manipulated with a photo editing software to give the appearance of moving video.

How do I know? It is a trick that video producers use all the time. Don’t get me wrong. There is nothing wrong with the idea but if you think you are getting a “video” of your house, you’re not!

Our solution to this is quite simple. We actually shoot a full motion video tour of the home with a spokesperson on camera TALKING ABOUT YOUR HOME’S FEATURES.

This is an industry first and an exclusive not offered to Real Estate Agents! So how do you get your home shown? E-mail me at jay@nogglevideoproductions.com and I will be happy to discuss it with you further. Also, the first three respondents will receive 33% off this initial offer.

This is definitely the “key” in giving you the edge to getting your house noticed.I am looking forward to speaking with you about this.

Jay

Podcasting: the marketing tool that proves your expertise...

Now that I have my mobile tech blog well under way, I can now pick up on this blog and focus on using the web and digital technology in a marketing capacity.As I mentioned in the introductory post, Blogging allows a small business the opportunity to use a great new marketing vehicle; Podcasting.

Podcasting is a recorded piece of media. This format started out as audio but since both it's popularity and the accompanying bandwidth have grown, podcasters are turning to video to create their media message as well. The great thing about podcasting is that if you are the first one to use it in your geographic area, you can separate yourself from your competion by giving industry "tips" in your podcast. For example, if you are a carpenter who specializes in remodeling, you can talk about things that can make a weekend do it yourselfer more successful. If you are willing to share some insider secrets on some of the smaller jobs that don't amount to much profit anyway, you will be remembered when that do it yourselfer knows he or she is in over their head. It will be you they call to hire for the big job. Because you are giving free advice, this also means when it comes to being hired for a job, you won't have to give a hefty discount to get the job. You have already proven your value by the advice taken and used by the prospect that got you to this point of getting hired. If the tips aren't any good, you won't get any calls, so they have to have some value to the listener.

So, how do you create a podcast? Hire someone like me (since I've given you this great tip for promoting your small business). I can teach you how to do it or set up a residual fee to come to your business and set up the gear to record it for you.

Email me at jay@nogglevideoproductions.com to discuss your idea for a podcast and a blog to host it on.

Jay

THE TIME HAS COME...

As the paths of blogging advancement and my experience and understanding of this new information medium have intersected, the time has come to move forward with all that I have to offer my clients.So what does this mean for you? PLENTY!The reason is that now, this free medium (Blogging), can include text, images, audio and video! As a business, you can convey your story via a blog using any or all of these elements to reach your prospects and clients.In even simpler terms, with a blog you have a tv station, radio station, and newspaper all in one place on the web!Interested in knowing more? Email me at coosbaytv@yahoo.com and include BLOG INFO in the subject line.Jay